Frank Wayne (born Rocco Francis Rossi Jr.; July 9, 1917 – March 18, 1988)[1] was an American game show producer and host.
Wayne was the original executive producer of the current incarnation of The Price Is Right from its 1972 premiere until his death in 1988.
Wayne is also credited with creating The Match Game in 1962 and Now You See It in 1974 for Mark Goodson–Bill Todman Productions.
After Wayne's death, former longtime host Bob Barker became the executive producer of The Price Is Right, holding the title until his 2007 retirement.
"[2] Upon his death, a short tribute was recorded by Barker, which aired after an episode of The Price is Right as an attached segment that followed the end credits: For the past 16 years since the first day that the current run of The Price Is Right has been on the air, our executive producer has been Mr. Frank Wayne.