Together they came to the conclusion that without a differentiated scientifically elaborated criteriology, which, in addition to economics and ecology, also took into account the rationale of culture-specific human rights, no sustainability agency, company or investor could be persuaded to invest in ethical-ecological products.
Subsequently, sociologists, philosophers, natural scientists and theologians, as well as other collaborators from all practical disciplines, countries of origin and religious faiths were recruited for the project to ensure its concrete intercultural usefulness.
More and more people were apparently starting from the premise that ethically based investments can be an instrument for ensuring economic changes that produce ecologically and socially compatible technological developments.
[9][10][11][12] The criteriology with a total of 850 individual criteria is based on the concept of allegorical value tree analysis according to Ortwin Renn, a German sociologist, economist and sustainability scientist.
Assesses the main criteria specifically for eco-rating and is broken down into the action areas of environmental institutions, information, technology, living things, energy, materials, transport and emissions.