[8] Franzia is produced by The Wine Group, which is based at Concannon Vineyard in San Francisco's East Bay, but operates 13 wineries in California, New York and Australia.

[9] Oregon State University students organize the Tour de Franzia, a costumed bike parade inspired by the brand's namesake.

[10][11] Similarly, students at Wesleyan University organize an unofficial campus scavenger hunt involving boxed wine.

[12][13] In 1993, Franzia and Bronco Wine Company were indicted on federal charges of conspiracy to defraud by misrepresenting cheaper grapes as premium Zinfandel and Cabernet Sauvignon.

[14] Franzia has also been at odds with California's premium winemakers for several years over his inclusion of Napa and other related appellation terms on the labels of his wines.