Frauke's Habilitation (highest academic degree in Germany) research project dealt with methods to analyze online communities.
From 2011 to 2013 she held a Marie Skłodowska-Curie Fellowship, funded by the European Commission, and was a researcher in Canada as well as the UK (University College London).
She joined Edinburgh Napier University in 2023 as Professor of HCI & Creative Informatics in the School of Computing and Engineering & the Built Environment.
[citation needed] Zeller's research expertise spans several areas, such as methods for big data analyses in audience analytics, AI ethics and Human-Computer and -Robot Interaction.
Other projects are related to AI, such as developing higher education training courses in Responsible AI (funded by NSERC), analyzing social media content related to human rights issues and youth in Central America (RCYP), the development of AI-based technologies like chatbots for news media outlets and knowledge translation (SSHRC funded Partnership project, GJIL and XJO).