Collard, son of William and Thamosin Collard, was baptised at Wiveliscombe, Somerset, on 21 June 1772, and coming to London at the age of fourteen, obtained a situation in the house of Longman, Lukey, & Broderip, music publishers and pianoforte makers at 26 Cheapside.
In 1799 Longman & Co. fell into commercial difficulties, and a new company, consisting of John Longman, Muzio Clementi, Frederick Augustus Hyde, F. W. Collard, Josiah Banger, and David Davis, took over the business, but on 28 June 1800 Longman and Hyde retired, and the firm henceforth was known as Muzio Clementi & Co. After some time William Frederick Collard was admitted a partner, and on 24 June 1817 Banger went out.
About this time a novelty was brought out, which was suggested by an article in Chambers's Journal, a piano of the cottage class styled pianoforte for the people, which was sold in considerable numbers.
William Frederick Collard, the brother and partner of the above, was baptised at Wiveliscombe on 25 Aug. 1776, and, in addition to an inventive genius respecting improvements in pianos, also developed a taste for lyric poetry.
William retired from business in 1842, died at Folkestone on 11 Oct. 1866 and was buried a week later in the Collard family vault in Highgate Cemetery.