Alfred “Fredi” Lerch (born 10 April 1954 in Roggwil) is a Swiss social critic journalist and publicist.
From 1982 to 2001, Lerch was editor of the Swiss weekly newspaper Die Wochenzeitung (WOZ).
At that time he published a “two-volume history of Bernese subculture between 1955 and 1970 under the title of Begerts letzte Lektion (1996) and Muellers Weg ins Paradies (2001)”.
Since 2002 he works as a freelance journalist and is member of a press office called “puncto” in Bern.
From 2006 to 2008, he published, together with Erwin Marti, the collected works (Werkausgabe) of the Swiss writer Carl Albert Loosli.