Free-choice profiling is a method for determining the quality of a thing by having a large number of subjects experience (view, taste, read, etc.)
it and then allowing them to describe the thing in their own words, as opposed to posing them a set of "yes-no-maybe" questions.
[1] Free-choice profiling first emerged in 1984 but the original published model has been modified by researchers into variations that are more applicable to their particular use.
[2] For example, a technique employed by Jean Marc Sieffermann combined it with flash profiling, specifically using the free-profiling strategy of individual panelist vocabulary generation.
[5] Dr Françoise Wemelsfelder is a well known scientist who has done extensive research in this field.