Free The Youth is a crew of fashion entrepreneurs in Ghana formed in the year 2013 by Jonathan Coffie, Winfred Mensah, Richard Ormano and Kelly Foli .
Due to their rapid growth in the street wear revolution in Ghana, they have been rated alongside some African labels such as: Casablanca from Morocco, Modus Vivendii from Nigeria, OH OK from South Africa, Suave from Kenya, Daniks Peters from Ghana, Vieg Yuro from Angola and Their initial goal was to simply showcase some Ghanaian street-wear via social media.
Their office also serves as a workshop, studio space and a general hangout for the team of fashion entrepreneurs at Free The Youth.
The brand became more sought-after by local Ghanaian artists like B4bonah and Amaarae, which gave Free The Youth a positive response and encouraged them to create more products.
Their objective was to create a shared work-space where youth will have access to information, support, tools and mentorship opportunities to grow an art skill of their choice.