Freefly Systems gained notoriety within the digital video production industry after the launch of the Mōvi M10 camera stabilizer[2] that provided a smaller and lighter alternative to the Steadicam.

[3] The Mōvi M10 eliminated the need for camera operators to wear a harness with an iso-elastic arm and counterbalance weight to get steady shots.

[4] Freefly Systems was cofounded in 2011 by Tabb Firchau, David Bloomfield, Hugh Bell and Megan Fogel.

[11] At the 2015 NAB Show, Freefly unveiled the ALTA™ small UAV, a ready-to-fly, multirotor platform for aerial cinematographers.

Additionally, the TERO is noted to be a good tool for capturing car tracking shots and extreme sports.