Designed primarily for entry-level users, the software offers a range of functionalities including video format conversion, DVD ripping, and the creation of photo slideshows and music visualizations.

The application's user-friendly interface and broad compatibility make it accessible for individuals with minimal video editing experience.

[13][14] Version 2.1 implemented suggestions from users, including support for subtitles, ISO image creation, and DVD to DVD/Blu-ray conversion.

[18] Starting with version 4.0.4, released on 27 August 2013, the program adds a promotional watermark at the end of every video longer than 5 minutes unless Gold Pack is activated.

[19] An issue tracker entry for this product, opened on 16 December 2010, says it is in violation of the GNU General Public License as it is distributing components of the FFmpeg project without including due credit.

[20] Since version 4.0[citation needed], Freemake Video Converter's installer includes a potentially unwanted search toolbar from Conduit as well as SweetPacks malware.