Freeset, now known as Joyya, is a group of social enterprises with the stated goal of creating employment opportunities for women affected by sex trafficking in West Bengal, India.
[1] In 2021, Joyya was awarded an A+ by Tearfund's Ethical Fashion Report.
[1] It began by employing 20 local women from the Sonagacchi red-light district who were in Kolkata's sex trade, who produced jute bags for export.
[3] The business has three parts: 'Joyya Goods', the business arm which offers employment and produces textile goods, 'Joyya Collective', the social arm which collaborates with a range of aligned businesses and NGOs, and 'Joyya Neighbours', the relational arm which focuses on participating in local community.
They have three focus areas: Vocational Training, Business Development and Job Preparation.