[1][2] The company sells primarily non-standard auto insurance,[3][4] which is required for new and higher risk drivers.

[3] In 2021, Freeway Insurance announced they would begin offering franchise opportunities to further develop their retail locations in the United States.

[24] In 2021, Freeway Insurance began a motorsports sponsorship with a partnership with Trackhouse Racing and NASCAR driver Daniel Suárez.

In February 2022, Freeway Insurance announced it would be the primary sponsor of Daniel Suárez for five events during the 2022 NASCAR Cup Series.

[25] Freeway Insurance has also been an official partner of the LA Galaxy Major League Soccer team since 2021.