Geared towards increasing diversity in the craft beer industry, Fresh Fest is the nation's first festival for Black-owned breweries.

[2] Fresh Fest was conceived by podcast hosts Day Bracey and Ed Bailey of the Drinking Partners Podcast, and entrepreneur Mike Potter of Black Brew Culture.

Citing a lack of diversity in craft beer brewers and consumers, the creators sought both to bring together Black-owned breweries and provide and inclusive space to connect beer drinkers.

The 2018 and 2019 Fresh Fests were held at Nova Place on Pittsburgh's North Shore.

Since 2021, Fresh Fest's a block party in Pittsburgh's Allentown neighbourhood.