The series was produced by Toei Animation, directed by Junji Shimizu (Jigoku Sensei Nube The Movie) and written by Atsushi Maekawa (Bakugan Battle Brawlers, Jewelpet).

The character designs were created by Hisashi Kagawa (Saikano, Bomberman Jetters, Phantom Thief Jeanne).

Fresh Pretty Cure aims at an older demographic beyond its target audience of young girls, and was the first to introduce CG-animated ending themes with dance routines.

One day, she goes to see the concert of popular dance unit Trinity, and is inspired by their leader Miyuki to become a dancer herself.

The series' villains are denizens of Labyrinth (ラビリンス, Rabirinsu), who have names derived from the cardinal points of the compass.

They summon monsters (voiced by Shintarou Nakano[4]) called Nakewameke (ナケワメーケ, Nakewamēke), Nakisakebe (ナキサケーベ, Nakisakēbe), and Sorewatase (ソレワターセ, Sorewatāse), which acts as a radar for finding Infinity.

The anime series was directed by Junji Shimizu and Akifumi Zako, and aired in Japan on ABC and other ANN stations between February 1, 2009, and January 31, 2010.

Series headwritter Atsushi Maekawa stated during the Pretty Cure Thanksgiving Screening Event vol.

2 in Japan that "Fresh was a new experimental work, and it was my first time participating in the series, so it was a case of trial and error over and over again.