Two of the three AM frequencies were originally to be switched off by April 2007 and replaced by FM transmitters in Skipton, Ilkley, Pateley Bridge, Settle, Richmond and Grassington.

Its coverage area was, broadly, bounded by the M6 motorway to the west, the A1(M) to the east, the A66 to the north, and the towns of Skipton, Keighley and Ilkley to the south.

The station was originally owned by a group of local shareholders with a board of founding directors including Chris Parkin (chairman) and James Wilson (Company Secretary), it was then acquired by Laser Broadcasting, and then Utopia Broadcasting Ltd, which was owned by local businessman Roger Tempest, owner of Broughton Hall, near Skipton.

Johnson stated: "I believe that it [Fresh Radio] was an important focal point during the foot and mouth outbreak...

[3] Plans were unveiled to merge the station into Stray FM, covering an enlarged coverage area from existing studios in Harrogate but Stray FM subsequently dropped transmission to the northern Dales, leaving the area previously covered by the 936 kHz AM transmitter at Hawes with no independent local commercial radio.