The format of the show was changed from 30 April 2007 to include more lifestyle features and stories.
This move, however, only lasted for two weeks and from 14 May the show was cut back to half an hour and returned to its previous 11:30 am timeslot.
In 2008, it was announced that The Australian Women's Weekly would no longer sponsor Fresh, and this ultimately became the reason for its axing.
On 19 February 2009, the Nine Network announced that the program had been axed due to there being no sponsor, with the last-ever episode airing on 13 March 2009.
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