Freshpair is a privately held online retailer of men’s underwear and women's intimate apparel headquartered in Fairfield, New Jersey.

[3] Following a 2012 company rebrand, Freshpair promoted National Underwear Day by launching a pop-up shop near Columbus Circle.

[4] In 2013, Freshpair advertised the event in Times Square by attempting to break the Guinness World Record for largest gathering of people in their underwear.

[6] In 2013, Freshpair partnered with soccer player Cristiano Ronaldo to launch his underwear collection CR7.

Ronaldo collaborated with designer Richard Chai and Scandinavia manufacturer JBS for each line.