Years before, they collaborated on the Ukulele Occasional magazine, a small zine devoted to the four string instrument.

The magazine is known for its long-form journalism and in-depth interviews, often several thousand words long, covering a wide array of musician subjects and styles.

In collaboration with the Old Town School Of Folk Music in Chicago, the magazine hosts an annual Fretboard Summit event featuring luthiers, artists, and journalists.

Prominent performers include Julian Lage, Bill Frisell, and Tommy Emmanuel[1] More recently, the magazine has expanded to producing high-definition videos of many of its subjects, including Jackson Browne, David Crosby and many other artists and builders.

In 2012, the magazine celebrated its seventh anniversary with a party for its subscribers and contributors in Seattle's Fremont neighborhood.