Freya alba is a South American species of flowering plant in the daisy family, Asteraceae, and the only species in the genus Freya.

[1][2] The genus name of Freya is in reference to Freyja, the Norse goddess associated with love, beauty, fertility, sex, war, gold, and seiðr (magic for seeing and influencing the future).

[3] The genus was circumscribed by Victor Manuel Badillo in Ernstia Vol.33 on page 9 in 1985.

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