However, Flora proved to be Giannini's first commercial success, and she applied the style to other accessories, including ballet shoes.
[citation needed] She was credited for softening Gucci's brand proposition from Tom Ford's porno-chic to sensual, with hints of Art Nouveau and fin de siècle, and to have introduced the brand's androgynous stance that Alessandro Michele later fully developed.
[7][8] On 12 December 2014 Kering SA announced Frida Giannini and Patrizio di Marco will be leaving the company.
[11] In 2013, together with Beyoncé Knowles and Salma Hayek, she and Gucci launched Chime for Change, created with the goal of supporting women's and girls' education, health services and justice.
[15] For a humanitarian project in partnership with retailer OVS in 2018, she created a Christmas capsule collection of sweaters benefiting Save the Children.
[19] The life and work of Giannini was the subject of 2013 film The Director - An Evolution in Three Acts, directed by Christina Voros and starring James Franco.