Fridge (advertisement)

Fridge is a 2006 television and print advertising campaign launched by Diageo to promote canned Guinness-brand stout in the United Kingdom.

The campaign was handled by advertising agency Abbott Mead Vickers BBDO.

The television piece was directed by J J Keith, and shot in the Czech Republic.

The television ad is a thirty-second comedic spot aimed at men in their twenties and thirties, revolving around the idea of a miniature bartender who lives in a refrigerator, serving drinks to purchasers of cans of Guinness stout.

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