[4][5] Frieda's Inc. is credited with introducing many produce items to the U.S. including the kiwifruit, alfalfa sprouts, spaghetti squash, jicama, shallots, mangos, Donut® peaches, and various Asian and Latin specialties.
[6] In 1956, Frieda Caplan first worked as a bookkeeper at Giumarra Bros. Fruit Co. Later on, she began selling Brown Mushrooms, which were a specialty item in those days.
[13] She played a key role in popularizing Kiwifruit in the United States by convincing supermarket produce managers to carry the odd-looking fruit.
[9] Jackie Caplan Wiggins, Frieda's younger daughter, serves as Vice President and Business Chief Operating Officer.
[21] Hundreds of the products are labeled with detailed descriptions, usage and handling tips, and offers for free recipes via mail or email.