The company had stated that they preferred locations anchored by a discounter "big box" store, almost always Wal-Mart.
This fits with their core demographic of lower to middle income customers between 18 and 40.
Due to a bankruptcy filing in early 2008, Friedman's and Crescent liquidated all of their stores save for a small number of locations purchased by Whitehall Jewelers Inc. for approximately 14 million dollars.
Whitehall went bankrupt shortly after the purchase and began liquidating all of its stores in August 2008.
In 2009, Windsor Fine Jewelers, LLC based in Augusta, GA, purchased the trademark "Friedman's Jewelers" and opened a location in Augusta, GA.