[1] At the age of 18, Dave Friedman moved from his native Detroit, Michigan, to Los Angeles, where he worked at a store renting high-end instruments to studio musicians.

[2] In the process, Friedman gained fans in guitarists like Eddie Van Halen, Steve Stevens, and George Pajon.

[3] One custom build, for Billy Howerdel of A Perfect Circle, became the prototype for a line of amps released as Naked Amplifiers.

[1] The company quickly found success, as Friedman's time building rigs in Los Angeles helped him establish connections with prominent guitarists like Jerry Cantrell of Alice in Chains, who began using his gear.

"[3] The company's flagship amp[3] is the BE-100, which was designed as a clone of a 1968 Marshall "Plexi" Super Lead circuit with a "variac," a tone inspired by high-gain 1980s sound of Van Halen.