[2] There are specialty "foodie" stores tucked away in the back corner by Harris Teeter such as the Savory Spice Shop [3] and Midtown Olive Oil.

It features a number of national retailers such as Banana Republic, Victoria's Secret, Bath & Body Works, Express, The GAP, Eddie Bauer, Talbots, and Birkenstock Feet First.

In early 2006, construction of "The Shops at Friendly Center" began after the nearby Burlington Industries office building was demolished.

Its opening on October 19, 2006, introduced retail shops that had not previously been present in the Piedmont Triad market such as an Apple Store, Brooks Brothers, REI, J.

[5] On October 5, 2007, CBL & Associates contracted to buy Friendly Center and all of Starmount Company's retail and office holdings.