It has a relatively high caffeine content and is sold in glass bottles with labels which were originally black and white, using the faces of the two founders in the logo.

Two students from Hamburg, Lorenz Hampl and Mirco Wiegert, started selling Fritz-kola in 2003.

To save money, they used black and white labels and a photoshopped version of pictures of their heads as a logo; they sold the first crates to bars on a returnable basis, and did not establish an office for three years.

Five bottling plants produce the cola, which is sold in a number of European countries; in 2019 its 330ml bottles outsold all brands except Coke, and its other major markets are the Netherlands, Poland, Belgium, and Austria.

[4] Through the years Fritz-kola has offered many variants of its cola as well as different kinds of soft drinks, including: