[4] The book offers examples of Bandler and Grinder employing various NLP techniques, representational systems, rapport-building, anchoring, and reframing.
They noted that people tend to rely on visual, auditory, kinesthetic (feeling), olfactory (smell), or gustatory (taste) systems to represent experiences.
The book delves into how to identify someone's preferred system, the significance of eye-accessing cues and importance of matching sensory-based language to enhance rapport and communication.
[5] A review of research findings suggested many underlying principles presented in this book lacked rigorous scientific validation.
Some of the underlying principles presented in this book, like the idea that people have preferred representation systems, the methods used to identify a client's preferred systems, or that therapists should match their clients' sensory predicates, are claimed to be crucial for effective communications and therapy.