[2] The company originated after Michael Chugg, a freelance tour co-ordinator with Paul Dainty, visited the United Kingdom, when he was taken by Kevin Borich to see a performance of the Police in London.

[5] When Wheatley and Wright wanted to concentrate on promoting Little River Band in the United States, the other partners bought out their share.

In October 1980 Chugg justified the promotion of overseas artists by his company when describing how "[i]t's given work to local bands who play the support spots, and also to rock-'n'-roll service industries who have become incredibly proficient in the last couple of years".

[14] Frontier Touring also were responsible for the first show in a renewed Hanging Rock in Victoria's Macedon Ranges, the company has an exclusive license at the site until 2018.

[16][17][18] In 2013 they were ranked the 16th biggest music promotions company in the world, based on ticket sales,[19] In March 2014 Frontier's Australian tour of The Rolling Stones was postponed due to the sudden death of Mick Jagger's partner.