[1][2] The company had an Autumn/Winter debut show, which featured Kate Moss's strip tease, on 17 February 2001 at the Duke of York's Theatre in the West End of London.
[3] During the London fashion week in 2003, they named their show the "Frost French Tea Party" at Regent's Park Open Air Theatre.
[7] The fashion label fell into administration due to £4.2 million worth of debt in 2008 until John Jaokim, a Norwegian film producer and a property investor, bailed out Frost French by investing in the company.
The fashion label designed their second store to reflect the playful aesthetic side of Frost French.
Early in 2014, the owners gave an official statement of Frost French's plans to relaunch the company.