It stars Dore Mann as Keith, a self-described "troll", who sweats and stutters his way through his job as a door-to-door salesman, dubiously selling coupons to assist people affected by multiple sclerosis.

The title comes from the song "Frownland" off the album Trout Mask Replica,[1] by Captain Beefheart (who suffered from multiple sclerosis).

[3] The story centers on Keith (Dore Mann), a socially challenged yet self-aware and lonely young man in his late 20s, to get through his days and nights.

He is a chain-smoker, a shabby dresser, sleeps in the kitchen of his cramped 2 room New York apartment, and makes his living as a door-to-door salesman for dubious coupon booklets.

[7] Richard Brody of the New Yorker highly praises the film: " This amazingly accomplished first feature by Ronald Bronstein, made with a crew of four on a scant budget, throbs with energy and vision.... Mann, a distant cousin of Bronstein’s, delivers a transfixing performance; his clenched jaws, squinting eyes, and stifled speech avoid all stereotypes as he brings the character to life from within.