This is because at every concert, a hundred blank seven-inch sleeves were pinned to a wall, making a canvas on which fans could create an overall piece of artwork that, once dismantled, were used as the sleeves for the singles.

[1][2] The making of the sleeves was also filmed and then shown in real time at each consecutive venue.

The song has a short guitar solo by vocalist and guitarist Katie White.

A review of We Started Nothing for MusicOMH criticized the song, comparing its production to the theme for the British sitcom Are You Being Served?

[3] Allmusic compared the song's musical style to that of Lily Allen and deemed it a "bit of cheeky bordering on vindictive pop".