Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear.

In July 2023, a Snopes reporter said that a search of newspaper advertisements between the 1920s and 2020s revealed none that depicted a cornucopia, despite many consumers recalling that the trademark did contain one.

[5][7] The origin of the Fruit of the Loom company dates back to 1851 in Rhode Island,[8][9] when textile mill owner Robert Knight and his brother Benjamin established the "B.B.

[citation needed] On March 23, 1987, the company sold its subsidiary General Battery to Exide Corporation.

[13] In 1995, Chairman Farley announced that the company would close six plants in the Southeastern United States, and cut back operations at two others.

[13] In 1999, Fruit of the Loom filed for Chapter 11 bankruptcy protection, shortly after posting a net loss of $576.2 million.

[15] The company was bought from bankruptcy by Berkshire Hathaway Corporation, controlled by investor Warren Buffett, who wanted the valuable brand.

[16] The company purchased Russell Brands, LLC, effectively taking the former competitor private, in a deal valued at $598.3 million that was completed August 1, 2006.

[22] In December 2016, Melissa Burgess Taylor was named chairman and CEO of Fruit of the Loom by Buffett after the death of Rick Medlin.