Frutiger Aero

Frutiger Aero (/fruːtɪɡər ɛərəʊ/), sometimes known as Web 2.0 Gloss,[1] is a retrospective name applied to a design trend observed mainly in user interfaces and Internet aesthetics from the mid-2000s to the early 2010s.

The style is characterized by its heavy use of shiny and glossy skeuomorphic features along with computer-generated images of nature, air and water shown alongside modern technology.

[2] Popular products incorporating what would later be called Frutiger Aero include technology such as the first-generation iPhone, the Samsung Galaxy S, and Windows Vista, as well as video games such as The Sims 3 and Fruit Ninja.

[5] In addition, the popularity of the aesthetic spread beyond technology, and the design language can be found in packaging for other products of the time, such as air conditioners, laundry detergent, and furniture.

[4] In addition, Brennan stated that modern interest may arise from Frutiger Aero's nature-focused imagery and optimism, corresponding to increased environmental consciousness among Generation Z.