On 23 February, as a prelude to the event, members of Voina showed up at a meeting of the Young Guard of United Russia and displayed a white banner with the slogan "Fuck for the Heir Puppy Bear".
Five couples undressed in the museum hall "Metabolism and Energy of Organisms", and engaged in sexual intercourse[2] next to a glass taxidermy display case which contained a stuffed bear.
It took place in front of a black flag with a slogan reading: "Fuck for the heir Puppy Bear!".
Plucer-Sarno published in his blog a commentary by artist Maria Perchikhina that described the performance as an "act of subversive affirmation".
Perchikhina interpreted that transgressive feature as subversive affirmation, in other words, a resistance to the system by outperforming it (similar to "trying to be a better catholic than the Pope").
She also quoted an article by Inke Arns and Sylvia Sasse where the principle of subversive affirmation was explained.
One of the performers in phone interview with internet news agency Lenta.ru said that a student was expelled from the Faculty of Philosophy of MSU for participating in the action.
Taking into account the place and the fact that people with photo-cameras and video-cameras were invited, a conclusion can be made about the existence or premeditation.
The participants might face harsh consequences - part 2 of article 213 of Russian Criminal Code makes a provision for a prison sentence for up to seven years.
[12] A representative of the foundation for effective politics, Pavel Danilin, called the performers pornographers and jerks and claimed that they had put shame on the Faculty and the University.
[citation needed] Russian poet Dmitry Volchek, who participated along with Alexei Plucer-Sarno in the Radio Liberty program devoted to the performance, claimed that the action had not been radical enough.