Fuego en la sangre (Translated to "Fire in the Blood", but in English called Burning for Revenge) is a Mexican telenovela that began transmissions on January 21, 2008, through Mexico's Canal de las Estrellas network.

The plot of this story revolves around three brothers -Juan, Óscar and Franco Reyes- who swear an oath of allegiance on the tomb of their recently departed sister, Libia, to avenge her death.

Determined to ruin the household and, most especially, the lives of Don Bernardo’s daughters (Sofía, Jimena and Sarita) they go to the Hacienda San Agustín, with the purpose of killing evereynoe in the family.

They discover that Bernardo's three daughters are each of them unique, special, and determined women and that -most especially- they are all captives to their fierce, domineering, and manipulative mother, the pious and powerful Gabriela Acevedo.

The sensitive Franco is drawn to the bookish Sarita, both of whom have the brain of an intellectual and the soul of a poet and, finally, Juan, the alpha of the three brothers, is drawn to the sensitive and kind-hearted Sofía, who has perhaps the toughest lot of the three sisters because, after having been raped by Fernando -a brutal and ambitious man with designs on the Elizondo fortune- she was forced by her mother to wed her rapist under the guise of preserving the family honor (but, really, it is because the pious Gabriela lusts for Fernando herself and has her own designs on him) and thus she is now living in misery.