In 2020, all three locations were acquired by Danielle and David Hulton of Ada's Technical Books, and the businesses were merged and rebranded.

[7] Fuel's logo is inspired by Gulf Oil imagery, and the cafes display gasoline-related objects.

[8] In 2006, Claudia Rowe of the Seattle Post-Intelligencer described the Capitol Hill location as "librarylike" with cathedral ceilings and local artwork.

[19] In 2006, the Seattle Post-Intelligencer's Claudia Rowe said Fuel offered "superior" coffee and "unfailingly friendly" service.

"[9] In 2017, Alexa Peters of Seattle Magazine recommended the Wallingford location for productivity and wrote, "The only downside is that this locale is a little smaller and tables can fill up fast.