[1] The software solutions were developed to help fuel retailers manage margins, sales and stock volumes in the face of fuel market price volatility, unfavorable supply arrangements, and price sensitivity of retail customers.
[2][3] This can even include managing fuel order placement and monitoring overall site traffic.
In addition to this, sales by related convenience stores can effectively subsidize the fuel, lowering the price.
AI can predict how customer and competitors will react to price changes in different scenarios by analysing vast sums of historical and real-time data.
AI can identify trends and provide dynamic, predictive, customer-centric pricing even in volatile markets.