Fugging (German: [ˈfʊkɪŋ] ⓘ), spelled Fucking until 2021, is an Austrian village in the municipality of Tarsdorf, located in the Innviertel region of western Upper Austria.

Despite a population of only 106 in 2020, the village has drawn attention in the English-speaking world for its former name, which was spelled the same as an inflected form of the vulgar English-language word "fuck".

[9] British and United States soldiers based in nearby Salzburg noticed the name after World War II and began to travel to the village to have their photos taken beside the signs.

Released on YouTube, the video consists of the reporter and the former Melodi Grand Prix Junior presenter Nicolay Ramm both advertising the village's attractions and listing off a large number of double entendres based on its name.

[7] The mayor of Tarsdorf said that tourists were still welcome,[14][15] though the local police chief emphasised that "we will not stand for the Fucking signs being removed.

The brewery successfully argued that "hell" in German means "pale" and that the beer is produced in Fucking; permission for the name was granted in January 2010.

[23] The story was then reported elsewhere as news, including by The Guardian and The Huffington Post, who said that a vote had taken place to change the name to Fugging, but it was discovered that a village with that name already existed in the municipality of Obritzberg-Rust just west of Herzogenburg.

[26] The council of Tarsdorf voted in their 17 November 2020 session to have the village's name officially changed to Fugging, effective 1 January 2021.

[4][27][28] A video by Danish YouTuber Albert Dyrlund, which drew attention to the village's peculiar name, was reportedly stated as being the reason for the name change.