Both the local authorities in Fucking[2] and the European Union's Trade Marks and Designs Registration Office initially objected to the name.

[2] Fucking Hell is a pilsner and is not considered to be a true Hellbier, as beers brewed in the traditional Munich style have a malted taste and are slightly darker in appearance.

[3] In 2010, three German businessmen, Stefan Fellenberg, Florian Krause and Hans-Jörg Schaller, devised a plan to bring a new beer to market.

[5] The European Union's Trade Marks and Designs Registration Office initially refused to grant a trademark for the beer on the grounds that it contained an expletive.

[6] However, Fellenberg and Krause argued that the name referred to the village in Austria and that Hell was an Austrian and Southern German term for pale lager.