Fujio Cho

Fujio Cho (張 富士夫, Chō Fujio, born February 2, 1937[1]) is a Japanese businessman who was formerly honorary chairman of the Toyota Motor Corporation.

Chō is only the second "outsider" to head Toyota Motor Co. since the members of the founding Toyoda family stepped aside in 1995.

He earned a bachelor's degree in law from the University of Tokyo in March 1960.

Chō's previous titles include: managing director, senior managing director, vice president, president and vice chairman of the board.

Chō has been a strong advocate of environmentally friendly automotive technology, such as the hybrid-electric Prius.