is an American holding company based in New York City, featuring online and catalog retail brands for plus size women’s apparel, big and tall men’s apparel, and home goods.

In 1999, the company’s call center was opened in El Paso, Texas.

These include: One Stop Plus, Woman Within, Roaman's, Catherine's, Jessica London, Eloquii, Ellos, Swimsuits For All, Brylane Home, King Size, Full Beauty Outlet, Shoes For All, and Intimates For All.

[7][8] Fullbeauty has sought to support the Body Positive Movement in promoting messaging that runs contrary to the trend of using extremely skinny fashion models.

[9] In 2015 the company ran a campaign called "OwnYourCurves" which sought to alter consumers' perceptions of size and shape as it related to beauty through the positive portrayal of "plus size" women.