)[4] According to Gerald M. Levin, chairman and CEO of Time Warner at the time, the FSN was part of the company's strategy for driving the growth of its copyright businesses:[5] We are the largest creator and distributor of copyrights in the world, and as the first to deploy the FSN – an entirely new distribution channel – we can now accurately assess the potential for such on-demand programming as movies, sports, news, advertising, shopping, education, games, music and more.
According to the Hong Kong University of Science and Technology, the city of Orlando was chosen because of its worry-free weather, the fact that it was Time Warner Cable's second largest division and because it already featured fiber-optic network installations (which would reduce implementation costs.)
They included on-demand games, sports and movies, food ordering, and also local information, events and shopping opportunities through GOtv, an interactive entertainment guide.
[7] In 1996, the services of FSN were made available for the general public to check out at Walt Disney World's Epcot Center Innoventions expo, where "Five stations are available for guests to interact with the television through the network's Carousel(tm) navigator.
"[8] Michael Colglazier, General Manager of Innoventions, qualified the technology as life changing, and was very pleased to offer the Disney's guests a chance to experience it.
[10] The service aimed to offer users the possibility to print out the information available in the FSN's interactive guides, as well as the map locations for shops and restaurants, or ticket events.
This, according to Pizza Hut's spokesperson, Chris Romoser, represented an advantage for everyone involved: users had to press fewer buttons on their remote control than they would have to dialing for delivery, and less restaurant-employee time will be required for the completion of the ordering process.