Fullers Group is the latest in a long line of almost continuous harbour and gulf ferry operations based in Auckland since the 1870s.

However, the difficulties and hardships of rejuvenating a failing fleet became apparent almost immediately, as within six weeks of the takeover, every vessel was out of service, except for the Glen Rosa, a small Launch (boat).

This was continued with the Kea (Built by WECO in Whangārei) being introduced in 1988 to operate the Auckland City to Devonport service.

[1] In 1988, South Pacific Travel Holdings Ltd became shareholders before the publicly listed Fullers Corporation Ltd went into receivership.

In 2018 Fullers and 360 Discovery decided to merge brands to become a more cohesive and consumer-friendly ferry operator creating Fullers360.