"[2] Fulltone found success in the 1990s, largely through print marketing,[3] with the popularity of the brand's Full-Drive line of overdrive pedals.

Fuller continued to expand his company's lineup, adding new overdrives like the Plimsoul and the Clyde wah pedal.

In response to criticism, Fuller added, "Ahh I feel better, and flushed out some prissy boys who were raised to pee sitting down.

I'm [sic] fact if I see you with a Fulltone pedal I will tag it and break into your house and loot it from you, because its my free expression to do so...

Fuller subsequently apologized, stating people were "rightfully pissed off" at his comments as a "privileged white guy."

"[3] Despite the factory closing, Fuller stated his intention to continue making pedals in smaller quantities to protect his trademarks and patents.