Disney produced the films themselves, while PCSFN advised the company and produced a teacher's guide for the series and BCBS purchased the film packages to distribute in schools at no cost.
[1] The insurer's participation was part of a larger trend by health companies to lower wellness costs overall by promoting fitness.
[3] Aimed at students in seventh though ninth grades, the three 12-minute films in the Fit to be You series each teach a concept in health and physical education.
Flexibility and Body Composition teaches dietary concepts like caloric intake and basal metabolic rate, and asks children to consider the nutritional benefits of the foods they currently eat.
Each film includes illustrations of the bodily systems involved, as well as footage of exercise programs.