[2] The director of SWR, Peter Boudgoust, advocated for a public service offer for the target audience in 2011.

The new station created by this merger would be produced jointly by ARD and ZDF and primarily target a young audience.

However, ZDF had already made a similar statement in advance and did not rule out, for example, a discontinuation of ZDFkultur in favor of a joint youth channel.

Funk is aimed at people between the ages of 14 and 29, who rarely access the traditional media used for public broadcasting.

[5] Funk produces over 70 programs for social media platforms, such as YouTube, Facebook, Twitter, Instagram, TikTok, Spotify, Snapchat, and the funk.net web app, as well as publishing browser games such as Bundesfighter II Turbo.