The eight-page publication featured reprints of such popular syndicated comic strips as The Bungle Family, Joe Palooka, Keeping Up with the Joneses, Mutt and Jeff, Reg'lar Fellers, and Somebody's Stenog.

Eastern Color sales manager Harry I. Wildenberg and his coworkers – salesperson Maxwell Gaines and owner George Janosik – realized that two such plates would fit on a tabloid-sized page.

[4] This periodical, however, was neither sold nor available on newsstands, but rather sent free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products.

[6] The promotion proved a success, and Eastern Color that year produced similar periodicals for Canada Dry soft drinks, Kinney Shoes, Wheatena cereal and others, with print runs of from 100,000 to 250,000.

[2] In addition to Gaines, those associated with the project included Leverett Gleason other future industry notables working under Wildenberg's supervision.