Subtitled The magazine for practical outdoorsman, FFG focuses on hunting, fishing, and other outdoor activities more as a part of rural life than as a hobby or sport.
[2] Founder Arthur R. Harding began Hunter-Trader-Trapper magazine in 1900, primarily as a report on fur prices for trappers, traders, and exporters.
The editor believes that such material is often of more interest and value than much that is written in flowing language by those who follow writing as a business.
F-F-G will be of practical pleasure and profit- edited and published for those who wish to read in plain, everyday language about fur, fish, game and allied interests.
Although there is less emphasis on fur and trapping than in decades past, the magazine maintains its pragmatic approach to outdoor life.