[2][3] Over the next two decades, the small operation grew in size, profits and prestige; in 1986, the original store had $18 million in annual sales.

Harris built a furniture distribution center on 50 acres in Jamestown at Interstate 85 Business and Riverdale Drive, in an area that was mostly farms.

[8] The ever-heightening profile of Furnitureland South reached a symbolic zenith in 1999 when an 85-foot-tall highboy situated at the showroom entrance became the largest item of furniture in the High Point area.

[13] Subway opened its largest restaurant, with 6,668 square feet, in Furnitureland South on November 11, 2015, joining Starbucks as a second option for on-campus dining.

Knox was no longer able to sell products from some companies which had deals with Furnitureland South, and he could not afford a lawsuit.

Boyles chief operating officer Rick Grant said, "We knew when we bought the land that our vision was to make this a furniture destination.

Ziba Fine Oriental Rugs started with space in the Boyles store on built a separate location in 2001.

Chambers wanted hotels and restaurants to locate in the area to make it convenient for people traveling long distances to buy furniture.

[2] As of 2005, according to the Convention and Visitors Bureau, 200,000 people came to High Point each year to buy furniture, from locations as far away as Chicago.