Randal (Peter Rutherford) is a telemarketer with a passion for telephones who has never quite broken away from his controlling mother; Germaine (Danielle Mason) is an activist who agrees to be filmed in order to publicise the threat a new dam poses to her favourite stream.

With limited resources available, the writers chose the mockumentary format for its combination of low budget requirements and comedic possibilities.

Having been rejected for funding by the New Zealand Film Commission, Prebble set up a website called www.MakeMarksMovie.com to raise money internationally.

This internet crowd-funding campaign succeeded, despite taking place prior to kickstarter existing or Facebook being widely used.

In addition to the money raised in this way, he received numerous offers in kind, from post-production services to poster design and band music.